As one of the world's leading commercial law firms, Clifford Chance is represented globally in all major economic and financial centres. Clients from all business sectors are represented by lawyers from 14 practice groups.

To keep up with the "war for talents" prevailing on the job market, it is more important than ever to pay great attention to the topics of employer branding and recruiting in order to bring top performers on board. FORMAT therefore adapted the international recruiting campaign for the German market in close cooperation with Clifford Chance's recruiting team.

When realizing the "Your Career starts with C" campaign, the focus is always on using different communication channels that complement each other in their effects. Career websites, brochures and folders, job advertisements, image ads, social media content and online banners, promotional gifts and trade fair stands determine the bandwidth with which younger applicants are targeted. Unique images make Clifford Chance stand out from the crowd. Clifford Chance shows that individual career wishes can also be met in the environment of a large law firm and that ambitious candidates can achieve a lot in this firm, not only professionally but also personally.

Client: Clifford Chance LLP