Linklaters is one of the leading law firms in the world, and a Magic Circle member. In the face of intensifying international competition for top lawyers, the topics of employer branding and recruiting play a key role in attracting high-potential generation Y employees.

FORMAT has worked closely with Linklaters' recruiting team over the last five years to develop three successful and award-winning recruiting campaigns. The realization is always about the use of different communication channels that complement each other in their effect. Career websites, brochures, job advertisements (print and digital), YouTube and Facebook channels are the range used to address applicants in a targeted fashion. Unique image motifs serve as a projection for the ideas of the ambitious target group and reflect the individual career opportunities. Linklaters shows that a redefinition of careers is also possible in the environment of a large law firm.

Client: Linklaters LLP