SIDLEY, one of the leading international commercial law firms, has offices in all major economic and financial centres around the world. At its Munich office, SIDLEY offers its employees a boutique-like working environment in which they can feel at home and be part of a global career network at the same time. In the Bavarian state capital, the approximately 60 employees are focussed on these areas: Corporate, Private Equity, M&A, Finance, Restructuring and Tax.

In the last years, the tough battle for the best talents has become increasingly difficult, especially for large law firms. Therefore, it´s even more important to draw the attention of young lawyers and aspiring lawyers with eye-catching campaigns to the opportunities they have right in front of them and thus win them over.

Together with SIDLEY's recruiting team, FORMAT developed a unique campaign for the German market that is also embedded in the global campaign. The career website, brochure, job advertisements, image ads, online banners, advertising material and a prominent fair booth actively draw applicants' attention to the attractive job offers and career opportunities offered by SIDLEY in Munich. The contemporary and trendy recruiting campaign focuses primarily on a new generation of employees: Generation SIDLEY.

The Generation SIDLEY describes dedicated young talents who strive for the perfect combination of both professional and private fulfilment. They share SIDLEY's values and ambitions, face great challenges with enthusiasm and discipline and keep in mind to pursue their personal wishes and goals ambitiously. SIDLEY responds directly to these wishes and offers, among other things, flexible career options with an outstanding work-life-balance.

Client: Sidley Austin (CE) LLP