Brand & Identity

The brand shapes while corporate identity describes the identity - both provide companies and products with uniqueness. As key marketing tools, they decide on the success and failure of the relevant target groups and must therefore be carefully (further) developed.

A brand and identity process often begins with the creation of a new name or rebranding an existing one. It supports desired associations, transports the key product or company characteristics, can be used internationally and obtain trademark protection. With complete naming systems, we create structure and make connections transparent.

As the sum of all distinguishing features characterizing an organization, the corporate identity represents the core of a company. The range of tasks that FORMAT takes on ranges from the corporate story, corporate values, to the development and implementation of the corporate design.