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Whether brick-and-mortar or online retail, business-to-business or business-to-consumer, it is always about knowing and keeping the client. FORMAT understands the special requirements of the communication of trading companies and designs them purposefully with relevant storytelling approaches. The SoLoMo principle - i.e. the interplay of social networking, local offers and mobile internet usage - is another future topic for the trade, which we pick up in terms of content and translate into communication strategies.