Skip to main content

SMB Group

The little giant in international special machine construction

As a group of companies, the SMB Group is a one-stop shop that offers cross-sector products and systems for material handling. For more than 40 years, SMB International and MBA Instruments have been developing clever solutions for complex tasks, from level and conductivity measurement technologies to ship loaders and conveyor systems, to compact warehouses and bottling lines. Worldwide.

FORMAT has re-positioned SMB and MBA in a new way, revitalized the corporate logo and managed national and international communication online and offline. From media work in the global trade press, trade fair publications to client contact via B2B mailings, we handle classic public relations and marketing tasks. In addition, we completely redesigned the online presence of the corporate group and implemented it in several languages.

Client: SMB International GmbH / MBA Instruments GmbH


Brand & Identity
Public Relations
Online Relations