Searching for relationships with the media, deepening them and initiating a fruitful dialog with factual arguments and active topic management - all of this is combined under Public and Online Relations by FORMAT. If additional communicative instruments come into play, we talk about campaigning to convey general corporate or brand messages.
We identify the relevant multipliers and advocates for our clients and support them in constructively exchanging views on selected topics. The classic instruments range from press releases to background discussions and press conferences. The central aim is to interest and inform journalistic multipliers for topics directly related to the respective company or product, and to inform and initiate editorial publications or to contribute to the formation of opinion in this way. For the active setting of topics and direct communication with target groups, we also use online tools and use the relevant social media channels in a targeted manner.